Innovations in MVAS by Aircel for continued growth

With more and more consumers using smartphones as a part of their day to day life, Aircel is coming up with a lot of new ideas to offer to their customers in various sections such as music, entertainment, Caller Tunes, Voice Chat, USSDs, Contests, Gaming, Utility, Sports or Videos. Mainly focusing on Value Added Services(VAS), Aircel is serving their customers with all their needs at fingertips

‘Cut Your Dialer Tune’ by Aircel lets customers to listen, choose and set their favorite part of a song as Dialer Tune whereas ‘Quiz Factory’  which lets customers to use all forms of communication available on a mobile handset to play it, such as Voice, SMS and Data, making it a one-of-its-kind Value Added Services (VAS) proposition.

Reena Rathi, Head-VAS at Aircel, said

VAS is a very interesting space for us at Aircel. While it gives us the opportunity to grow as a company in ways more than one, it also helps us improve many lives. For instance, an Aircel customer knows best and in the simplest of ways what the day ahead for him looks like, because he gets an ‘Astro Buddy’ alert each morning that fills his day with positivity. He isn’t disturbed with phone calls while driving, because he has set his signature caller back ring tone giving that message to the caller. There are so many customers whose lives have transformed after winning bumper prizes such as cars and SUVs in our VAS contests.

About 46% of total time spent on smartphones by users is for the activities such as e-mailing, calling, chatting, music, videos and other entertainment. Since the Indian MVAS market is estimated t grow at 18.5% CAGR during 2015 and 2020, Aircel is focused on this need of users and they are committed to making this part even stronger.


Most Popular

To Top