Swiss Military revealed its new product collection in India

Swiss Military, the only brand in the world catering to practically any requirement when it comes to Men’s Lifestyle, yesterday unveiled its latest innovative collection of eyewear, travel gear and electronics at an event in Mumbai.

The eyewear collection includes sunglasses comprising a varied range of Aviators and Wayfarers while the travel gear collection comprises both hard top and soft top luggage sets, multi-utility travel backpacks, laptop bags, multi-utility business organiser cum travel bags and passport holders cum wallets, accessories bags among others. The electronics collection involves multi-utility universal travel adapters, portable chargers, USB ports, trendy selfie sticks etc.


Anuj Sawhney Swiss Military Managing director

During the launch event Mr. Anuj Sawhney, Managing Director of Swiss Military Worldwide said,

“This collection is based on functionality and affordable luxury. We strive to create a niche by crafting a way out to optimize our resources and capacities. At Swiss Military, we intend to give our consumers products that accentuate imagination in terms of design, quality & price.”

One of the noticeable products was the Swiss Military World Alarm Travel Clock Cum Organizer Pouch(Model No. WA-1). It has circular world time converter with 18 cities inbuilt. A simple rotor dial to change the time to any of the 18 cities. Apart from normal clock features, it also has perpetual calender, digital thermometer, daily alarm, 3 white LED torch, 5 different languages and Nylon strap. It is really lightweight and runs on 2x AAA batteries. It is priced at just Rs.1390.

Swiss World alarm travel clock with torch

Swiss World alarm travel clock with torch

The entire collection, priced in the range of Rs.600 to Rs.13,000, is designed for perfection in style, aesthetics, usability and affordability with a touch of grandeur. The detailed product features can be viewed on

Swiss Military Worldwide forayed into the Indian Retail Market less than a year ago in April 2014. “The brand celebrated the opening of its 500th shop-in-shop store (including all major Large Format stores) pan-India and has now earmarked 160 Franchisee and 11 company owned stores as the next step to continue its growth story in the Indian sub-continent,” he added.

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