French video game developer and publisher, Gameloft has collaborated with Videocon Smartphones to offer Gameloft games to their customers. This exclusive agreement between the two companies aims to bring popular Gameloft games including Asphalt Nitro, Modern Combat 4: Zero Hour, Nova 3: Freedom Edition and Bubble Bash among others in Videocon Smartphones.
Gameloft titles available on Videocon handsets will be a mix of full and trial version. Trial version allows the customer to play the game free for 5 times up to 180 seconds each. After the free trial period consumers can purchase the game. One can buy and enjoy these games across all Indian carrier channels.
This exclusive collaboration will help the eco-system of the gaming industry to reach the masses, increase accessibility and provide superior gaming experience. Gameloft® has already extended such tie-ups with all major original equipment manufacturers around the world and is all set to build relationship with Videocon on this front.
Mr. Ashish Gupta, Country Head (India, Sri Lanka & Bangladesh), Gameloft, said,
“At Gameloft®, we see an exponential growth in smart device sales and gameplay usage pattern in emerging markets like India. With the upcoming leaders like Videocon, high quality titles will be more accessible to consumers &will enhance their overall gaming experience”.
Speaking about this collaboration, Mr. Jerold Pereira, CEO, Videocon Mobile Phones said,
“The smartphone has passed that phase when it was only considered as a communication device. Today, the mobile phone gaming has become so popular that it has become one of the major elements of smartphone ecosystem. Gameloft® is one of the biggest players in mobile gaming industry and this association will surely boost the gaming experience of Videocon smartphone users.”
This certain partnership with Gameloft will definitely be advantageous for Videocon as it shall attract customers in India to buy Videocon Smartphones to enjoy a rich gaming experience.