It seems that online shopping is truly upon us. With people from all walks of life preferring to purchase products and service through the online medium, Mahindra & Mahindra Ltd have collaborated with Indian e-commerce firm Flipkart for online booking of Mahindra KUV100, a compact SUV which was unveiled at Chakan in Pune on Friday.
This particular initiative is first of its kind in the Indian automobile industry. The online bookings for the Mahindra KUV100 compact SUV will be open from midnight of January 18th, 2016.
Mahindra KUV100 is the smallest SUV offering by Mahindra to date. While unveiling the said car in Pune this Friday, Pawan Goenka, Executive Director, Mahindra & Mahindra had stated that the company would be selling KUV 100 across its dealership model in addition on Flipkart.
Anil Goteti, Vice President – Business, Flipkart in a statement said,
“Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online”.
Last month Flipkart had introduced Automobiles as a category.
Flipkart has assured the potential customers of Mahindra KUV100 that the car would be delivered in a month from the date of purchase.
Announcing the tie-up with Flipkart, Veejay Ram Nakra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said,
“Being two young brands, both KUV100 and Flipkart complement each other. This tie-up with Flipkart further reinforces our customer centric initiatives. With the ever increasing population of internet users; this was a step in the right direction for us, especially for brand KUV100 that targets the young and trendy. I am sure that this association will be mutually beneficial for both the companies”.
The car is designed in the Mahindra Research Valley at Chennai. KUV100 is powered by mFALCON, an all-new engine family with options of both petrol (mFALCON, G80) and diesel (mFALCON, D75).
Based on its price and specifications, Mahindra KUV100 will compete with the likes of Maruti’s Swift and DZire and Hyundai’s i10 Grand.
Mahindra & Mahindra has invested Rs 1200 crore to develop this vehicle including the engine and transmission. It took four years to develop this vehicle from concept and design.
The base model of the petrol KUV100 is priced at Rs 4.42 lakh (EX showroom Pune) while the top model is priced at Rs 5.91 lakh ( EX showroom Pune).
The diesel base model is priced at Rs 5.22 lakh while the top-end diesel is priced at Rs 6.76 lakh (EX showroom Pune).