Huawei recently launched a new affordable smartphones series for expansion in the Indian retail market and for this to happen, the global smartphone major is all set to replicate the global strategy in India to keep up with its global number 3rd position.
The company will now be offering a wide range of its Huawei branded smartphones via retail route alongside the recently launched smartphones under the brand Honor. Honor, the leading global e-brand, would continue to sell through online marketplaces while Huawei, known for its technology association with premium and high tech smartphones would be available through a robust and strong retail distribution network.
Newly launched Huawei Y336, Y541, Y625 and G620S will be available under its G & Y series between the price range of Rs. 5,499 – Rs. 9,499. These smartphones come equipped with the best in class technology at the most value for money price ranges. The latest G&Y series have clocked huge global targets and the company is expecting the same in India. The devices will be marketed through the company’s offline distributors across 1000 stores in the initial phase thereby flooding the mid segment market with these affordable and best in class product offering.
At the price points that it operates, G&Y series smartphones are a cut above the competition and come power packed with multimedia features and strong hardware to cater to the consumers looking at value for money with the benefit of good specifications. With this new range, Huawei phones boast of improved camera features like dual LED flash, patented power saving technology for extended battery life and unmatched features at this price point. The mid segment smartphone launch would be followed close on heels with the launch of Huawei’s global premium range.
“After the global success in the first half of 2015 with our smartphones sales crossing 50 million units, making us global number 3, we are excited to launch our “Huawei Brand” series in India. The good news is that the new series will be available through the retail route where our customers can experience the products first hand. Keeping in mind the value proposition and commitment we offer to our consumers, Huawei is rapidly strengthening its after sales network to serve them better”,
Mr. Allen Wang, President of Consumer Business Group, Huawei Telecommunications India.
“To reach out to our consumers in key markets, Huawei range would be available through a strong distribution network in offline retail beginning with a 1000 stores roll out in the next 4-8 weeks. For the brand new series, we will be strengthening our presence with traditional multi-brand retailers and by partnering with top modern trade players such as Croma, Reliance Digital, Sangeetha Retail and The Mobile Store in key cities like Delhi, Bangalore and Chennai amongst others.”
Mr. P Sanjeev, Director Sales (Devices Business), Huawei Telecommunications India.
Focused on Innovation led with solutions, Huawei invests heavily in R&D. The Bangalore city houses Huawei’s largest R&D centre outside China and Global Network Operations Centre (GNOC). The company owns more than 15, 000 device patents out of which over 60% are for smartphones.